The Canadian Interactive Industry Profile (CIIP) 2006 reveals that Canada is poised to be a strong contributor to the growth of the global market for digital media products and services. The report, authored by PricewaterhouseCoopers, is the first national endeavour to determine the size and scope of the interactive media industry in Canada, executed by the Canadian Interactive Alliance (CIAIC), the collective national voice of Interactive Media trade associations.
Dividing companies into two groups of ‘content producers’ and ‘content enablers’, the profile estimates the industry to include 3,200 companies, employing approximately 52,000 highly skilled people and generating roughly $5 billion in total revenue.
"The global digital media market is estimated to grow to $65 billion by 2010 and Canada is poised to take a lead spot in this emerging sector,” says Lynda Brown, President of New Media BC, a member of the CIAIC. “The CIIP has made a valuable contribution to identifying the thousands of companies across Canada who make up this digital media industry."
You can find the full report at www.ciaic.ca.
