A workshop designed to give conventional film & television producers the context and tools needed to develop and create the interactive and multi-platform content and products, and to introduce them to Interactive/Digital Media Producers to generate new collaborations and opportunities. Co-presented by AMPIA and Digital Alberta, with support from Alberta Film & Telefilm Canada.
10:00 – 11:00 REGISTRATION – Max Bell Building, Banff Centre
11:00 – 11:15 OPENING REMARKS: Bill Evans (AMPIA) and Michelle Sklar (DA).
Welcome from Kerry Stauffer, Executive Director, Film and Media, The Banff Centre.
11:15 – 11:45 SESSION I: MAPPING THE DIGITAL LANDSCAPE
Five speakers, each give a 5 minute overview to explain their business, then big picture overview of key challenges and opportunities of/ their industry.
CHAIR: Joe Novak (Bow River Productions/VP South AMPIA)
Broadcast Landscape - Tessa Sproule – CBC interactive
TV Producer - Jordy Randall – Seven24 Films
Digital Producer - Michael Sikorsky – 1400 Months
On-line Distributor - Trevor Doerkson – MoboVivo
Digital Landscape - Michelle Sklar - Digital Alberta
11:45 – 12:00 QUESTION AND ANSWER
12:00 – 13:00 LUNCH in the Max Bell Lounge (Sponsored by McLeod Dixon)
12:30 – 13:00 Welcome Remarks by PETER MENZIES, CRTC COMMISSIONER
For Alberta and Northwest Territories
13:30 - 14:00 SESSION II: SOCIAL MEDIA AND THE LAW
Claire Stillwell & Meredith Macdonald from the law firm McLeod Dixon will give insight into the various legal considerations of social media.
14:00 – 14:15 QUESTION AND ANSWER
14:30 – 15:30 SESSION III: CASE STUDIES
Two multi-platform projects that have been successfully produced will be profiled. These should be television shows with interactive games and apps and games that then became TV shows, or hybrids created as multi-platform TV/Website projects.
CHAIR: Michelle Sklar, Digital Alberta
TV to Digital - Michael Sikorsky – 1400 Months and Jordy Randall – Heartland/Cashing In
Digital Content to Television/Film - Karin Weekes - Bioware
15:30 – 15:45 QUESTION AND ANSWER
15:45 – 16:00 COFFEE BREAK (Sponsored by Prime Capital Consulting)
16:00 – 17:00 SESSION IV: FOLLOWING THE MONEY
In a television world that is getting harder to fund, what do digital projects cost and how can you make money? What do producers need to know about financing sources?
CHAIR: Luke Azevedo - CED Commissioner, Film & Television Creative Industries
Canada Media Fund - Paul McDougall – CMF
The Cost of Digital -Brian Prokop – Roxy Enterprises
Private Funding/VC - Jeff Davison – Poor Dog Entertainment
17:00 – 17:15 Question and Answer
17:30 – 18:30 RECEPTION (Hosted by Calgary Economic Development)
Location TBD
18:30 – 20:00 DINNER in the Cafeteria (INCLUDED IN REGISTRATION)
07:45 – 8:45 BREAKFAST in the Cafeteria – Sponsored by ADOBE
(INCLUDED IN REGISTRATION)
09:00 – 10:15 SESSION V: NARRATIVE STRATEGIES FOR MULTI-PLATFORM
What makes a story a story in the interactive world? What are the narrative strategies in marketing/advertising, Social Networking Platforms, Interactive Apps? We will take a look at the range of media production models and where content producers need to be in the short term and long term.
CHAIR: Owen Brierley, Guru Digital Arts
Interactive Storyteller - Nat Jones - ’68/Death Dealer/The Nail
Interactive Storyteller - Michael Magee - The Fabler
Interactive Strategist - Kevin Franco - Franco Media/Enthrill Publishing
10:15 – 10:30 Question and Answer
10:30 – 10:45 COFFEE BREAK
10:45 – 11:30 DIGITAL DATING PT. 1
CHAIR: Kevin Dahl
Digital Producers meet TV/Film Producers in small groups. Every 10 minutes, Digital folks change tables, giving them a chance to meet a variety of TV Producers. TV Producers would explain the kind of work they do, and what they are looking for in a partnership.
11:30 – 11:45 BREAK
11:45 – 12:30 DIGITAL DATING PT. 2
CHAIR: Bill Evans
TV/Film Producers meet Digital Producers in small groups. Every 10 minutes, TV/Film folks change tables, giving them a chance to meet a variety of Digital Producers. Digital Producers would explain the kind of work they do, and what they are looking for in a partnership.
12:30 – 13:00 NEXT STEPS
CHAIR: AMPIA & Digital AB
13:00 DEPART BANFF
