This week, I’ve been thinking about the future of publishing and the power of going deep.
The idea that the future of media depends on serving niches rather than being all things to all people is not new, but it becomes more meaningful when you meet people who are living that concept in real life.
I met some such people at Digital Storytelling in Alberta, a “speed-dating” event at Guru Digital Arts College on Oct. 6. The purpose was to get digital folk, publishers and filmmakers together to talk about the future of publishing. It was put together by Lyn Cadence, a Calgary publicist and the publisher of the newly formed Frontenac House Media, and was hosted by Owen Brierley, who runs Guru and sits on the board of Digital Alberta (and is at the centre of the photo you see above).
Here’s what I learned.
There’s no shortage of books in the world. There is a shortage of time to spend reading them. So publishers have to go after those people who love their books so much that they will drop other things to spend their precious time with them. They need to provide those books in every format those fans like. And they need to provide other opportunities to engage with those creations (and make money from them), whether it’s through film, graphic novels, games, conferences, speeches, newsletters, forums, podcasts, social media or whatever else comes next.
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