Digital Alberta and CIPS Edmonton are partnering to bring together a feature presentation on the relationship between digital media and technology. Fuel Industries' Chief Strategy Officer will deliver a presentaiton titled "The Role of the CIO in Navigating the Shifting Mediascape". Brady Gilchrist, will explain how technology is fundamentally changing how people interact with each other and with mass media, how it's affecting the marketing and advertising industry and why it will be the CIO who is increasingly called upon to solve marketing challenges. He will provide real-life case studies of the technical and strategic sides of how branded entertainment, viral marketing and social media have been deployed for major brands, with a focus on helping to establish best practices for developing the backbone of a major online campaign.
Digital Alberta members receive the CIPS member rate for this conference.
About the ICE Conference
The ICE Technology Conference is the leading technology event in Canada to learn how leading-edge practices and technologies can impact business strategies. The Silver Anniversary of ICE focuses on driving business value and the demands of IT security. ICE attracts world-renowned thought leaders who will share their expertise to help IT align with business goals, achieve workplace efficiencies, utilize emerging technologies, and build effective teams.
About CIPS
Founded in 1958, the Canadian Information Processing Society (CIPS) is Canada's association of Information Technology (IT) professionals. CIPS manages the Information Systems Professional (I.S.P.) certification, the only professional designation for Information Technology professionals in Canada. CIPS Edmonton is the largest local section of CIPS within Canada. As a not-for-profit organization, the mandate of CIPS Edmonton is to provide professional development and networking opportunities to its members and the IT community.
