Integrated Marketing Communications Consultant

Integrated Marketing Communications Consultant

Job ID: 200151.

Closing date: 2012/01/20

We value a diverse workforce

Basic Job Information 

Amendment: Closing date

Posting Title: Integrated Marketing Communications Consultant

Business Unit/Division: Customer Service & Communications/Corporate Marketing & Communications

Location: 800 Macleod Trail S.E.

Union/Position: Exempt/Temporary (up to 12 months)

Compensation: Exempt Level D $63,759 - 94,921 per annum

Hours of Work: This position works a standard 35 hour work week

Business Unit Information 

A fast-paced and innovative business unit, Customer Service & Communications (CSC) fosters an environment of ongoing learning in order to communicate effectively with Calgarians and employees. CSC supports 29 business units by providing a range of customer, communications and marketing services, such as Canada's first 3-1-1 operation, communication planning, issue and crisis communications, media relations, employee communications and engagement consultation, as well as creative services, including writing, graphic design, web site management, multi-media production and media buying. See www.calgary.ca/csc for more information.

Responsibilities 

This position is key to shaping The City's overall marketing communication and web communication strategies and thereby contributing to the success of The City's corporate, departmental and business unit objectives. This position will focus on creating buy-in for new digital technologies and communications and marketing channels across the Corporation and ensuring the successful growth and adoption of a new system for The City of Calgary. The Integrated Marketing Communications Consultant will work closely with the wider CSC team to ensure integration and consistency of strategic messaging across internal and external marketing and advertising, web content, media relations and internal communications. Primary duties include:

1. Coach, mentor and consult with marketing and communication professionals and internal clients
2. Liaise with CSC and other departmental teams to integrate corporate and department opportunities
3. Provide thought leadership & guidance in online best practices

Stay informed about new digital technologies and online communication/marketing trends

Qualifications 

The successful applicant must possess a degree (equivalent to 3-4 years full-time study) in Marketing, Communications, Web or a related field, and a minimum of four years of related experience. Experience in implementing new digital initiatives required.

Designations such as ABC (Accredited Business Communicator), CAAP (Communications and Advertising Accredited Professional) and CCPP (Certified Campaign Planning Program) would be considered assets. Preference will be given to those who have experience managing a team.

Success in this position will require the following competencies:

1. Influence and partnering
2. Communication and marketing, business literacy and acumen
3. Strong organizational, coaching and leadership skills
4. Sound judgment, analytical thinking, political sensitivity and issue identification

Proven ability to deliver effective and strategic corporate online communications.

Notes 

1. Successful applicants must provide proof of qualifications
2. Only education obtained from an accredited institution will be recognized as meeting the minimum qualifications

More than one position may be filled from this competition