Our PR Lunch and Learn took place yesterday at Accelerator YYC, Calgary’s new Day 1 startup launchpad. We had a packed room and great crowd – a mix of technical minds and marketing practitioners looking to re-fresh their PR skills. The session provided participants with an introduction and practical tips on creating a thought-out PR strategy and campaign. Lead by Digital Alberta board member Arleigh Vasconcellos the session included a presentation from guest speaker John Robertson from Marketwire. Marketwire offers a number of great tools and resources to help run a successful PR program. Yesterday’s workshop is a part of a series focused on PR and its skills. The next Lunch and Learn will delve into how to engage with the media. Stay tuned for dates and sign-up details.
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