Join Digital Alberta, the Calgary Chapter of the Canadian Marketing Association at a networking event that is sure inspire and evolve the way you operate your business. Alexander Manu is coming to Calgary and will be presenting an innovative and thought provoking keynote you simply cannot afford to miss. Relevant topics such as the Challenge of Digital Media, and the nature of Massive Innovation will not just be touched on but explored by mind unlike another.
What is the New Context? (crowd sourcing, social media, etc)
What is the Challenge of Digital Media for AEM members?
How can we address the Challenge in the Context?
What strategy and tactics can we deploy to be a integral part of the new landscape?
Why Digital Media is not about technology but about strategy.
What is the value add in digital media strategies?
What organizations need in order to innovate at 2.0 speed and for 2.0 behavior;
Why Innovation is the constant and business is the variable.
How motivation and behavior redefine user experiences and expectations and changes the value chain;
How to discover, how to unlearn and how to manage and inspire discovery and unlearning in others;
How to identify and validate ideas and how to transform them into growth opportunities.
What are the challenges and innovation opportunities of Extended Producer Responsibility (EPR) and Zero Waste policies.
Where is the value add in innovation strategies?
Join us on January 19th, 2010 for a chic business building event that is sure empower your business for the new year and beyond.
